Currently Reading: REWORK BY JASON FRIED & DAVID HEINEMEIER HANSSON

Happy February, everyone! Gosh, is it really ONLY February?? I'm ready for summer. These last few days have been SO nice outside and I know that winter is waiting and that makes me so very sad. Oh well, summer will be here soon enough and then I'll be too hot. I can't be pleased. 

ANYWAY! On to the topic for today. Drumroll please! lkasfowinerlkjasdfkjwoeirnlsdf (that's the sound a drum makes, right?) Today I'm talking about

WHAT I'M READING

Let me just tell you guys right now, I don't really like to read. I get bored. I will start reading a book, get bored, start another, get bored with that one, go back to the first one, bored again, start a third book....and so on and so forth. I think I've been "reading" six different books at one time. That method has never really worked out well for me before (go figure). 

I've been trying to be more intentional about actually finishing books and picking books that are relevant to my interests (mostly business/marketing/photography). My friend Sarah got me a couple of books for Christmas, Poke the Box and We're All Weird by Seth Godin and I finished those books super fast (they are so small and easy to read). I'm going to be honest, I was suuuper proud of myself for finishing not one but TWO books in like...two days. Yes, they are small, but still, I did it. #bossmove ? Yeah, I'm gunna go with that. As of this moment I am currently in the process of [actively] reading four books ... #bossstepback ? Nope, I'm gunna say it's still forward motion. I'm getting better. 

So what am I reading? Well, I'll tell you! (in order that I started reading them)

Book #1 Group f.64 by Mary Street Alinder - I highly recommend this book for anyone interested in the history of photography. There is a quote in this book that completely altered the way I think about my work as a photographer. That's for another post.

Book #2 Ansel Adams An Autobiography

Book #3 Rework by the founders of 37Signals

Book #4 Essentialism by Gregory McKeown 

All of these books are so so good and I'll get to talking about all of them at some point but I'm going to start with book #3, Rework.

I found out about Rework through Dale Partridge's Startup Camp, which I enrolled in at the end of 2015. Startup Camp is an educational membership site for people who need some guidance in making their dream business happen but don't want to go back through traditional school and class work. It's been completely amazing so far and I'm excited to share more about it in a later post but right now the point is the book...Every module in Startup Camp comes with a book recommendation and the first module's book was Rework

katelyn swanson photography

katelyn swanson photography

This book is broken up into really short "chapters" and "sub chapters" that make it super easy to read really fast. I got through 90% of it in about two days, while only reading it on my breaks at work! It's hard to really sum up what this book says and has to offer so I thought I would just lay out the chapters + intro and conclusion like they're found in the book. Each bold word is the name of a "chapter" and the list that follows is the "sub chapters" found in that section of the book. 


INTRODUCTION

THEY SAY YOU CAN’T POSSIBLY COMPETE WITH THE BIG BOYS WITHOUT A HEFTY MARKETING AND ADVERTISING BUDGET. THEY SAY YOU CAN’T SUCCEED BY BUILDING PRODUCTS THAT DO LESS THAN YOUR COMPETITION’S. THEY SAY YOU CAN’T MAKE IT ALL UP AS YOU GO. BUT THAT’S EXACTLY WHAT WE’VE DONE.

THEY SAY A LOT OF THINGS. WE SAY THAT THEY’RE WRONG. WE’VE PROVED IT. AND WE WROTE THIS BOOK TO SHOW YOU HOW TO PROVE THEM WRONG TOO.
— REWORK
katelyn swanson photography

katelyn swanson photography

TAKEDOWNS

IGNORE THE REAL WORLD
FAILURE IS NOT A RITE OF PASSAGE
PLANNING IS GUESSING
BE A STARTER
MAKE A DENT IN THE UNIVERSE
SCRATCH YOUR OWN ITCH
DRAW A LINE IN THE SAND
LIVE IT OR LEAVE IT
DO YOU REALLY NEED?
YOU NEED A COMMITMENT STRATEGY NOT AN EXIT STRATEGY

PROGRESS

LESS IS A GOOD THING
YOU’RE BETTER OFF WITH A KICK-ASS HALF THAN A HALF-ASSED WHOLE
START
DECISIONS ARE PROGRESS
FOCUS ON WHAT WON’T CHANGE
YOU CAN’T MAKE JUST ONE THING
GET IT OUT THERE

PRODUCTIVITY

GET REAL!
GOOD ENOUGH IS FINE
QUICK WINS
DON’T BE A HERO!
GO TO SLEEP
YOUR ESTIMATES SUCK!
LONG LISTS DON’T GET DONE
MAKE TINY DECISIONS

COMPETITORS

DON’T COPY
POUR YOURSELF INTO YOUR PRODUCT
PICK A FIGHT!
UNDERDO YOUR COMPETITION
FOCUS ON YOU INSTEAD OF THEY
katelyn swanson photography

katelyn swanson photography

EVOLUTION

SAY NO
LET YOUR CUSTOMERS OUTGROW YOU
DON’T CONFUSE ENTHUSIASM WITH PRIORITY
AT-HOME GOOD
DON’T WRITE IT DOWN

PROMOTION

WELCOME OBSCURITY
DON’T OUT-SPEND, OUT-TEACH
EMULATE CHEFS
GO BEHIND THE SCENES
FAKE
PRESS RELEASES ARE SPAM
NICHE MEDIA OVER MASS MEDIA
EMULATE DRUG DEALERS
EVERY THING IS MARKETING
YEAR 10 OVERNIGHT SENSATION

HIRING

DIY
HIRE WHEN IT HURTS
PASS ON GREAT PEOPLE
WHAT DOES 5 YEARS EXPERIENCE MEAN ANYWAY?
GPA’S DON’T MATTER
DELEGATORS ARE DEAD WEIGHT
HIRE MANAGERS OF 1
HIRE THE BETTER WRITER
THE BEST ARE EVERYWHERE
katelyn swanson photography

katelyn swanson photography

DAMAGE CONTROL

OWN YOUR BAD NEWS
SPEED CHANGES EVERYTHING
I’M SORRY // WE APOLOGIZE
EVERYONE ON THE FRONT LINES
TAKE A DEEP BREATH

CULTURE

CULTURE IS THE BY-PRODUCT OF CONSISTENT BEHAVIOR
DECISIONS ARE TEMPORARY
BUILD A ROCKSTAR ENVIRONMENT
THEY’RE NOT 13
SEND PEOPLE HOME AT FIVE
SOUND LIKE YOU

CONCLUSION

WE ALL HAVE IDEAS. IDEAS ARE IMMORTAL. THEY LAST FOREVER. WHAT DOESN’T LAST FOREVER IS INSPIRATION. INSPIRATION IS LIKE FRESH FRUIT OR MILK. IT HAS AN EXPIRATION DATE.

IF YOU WANT TO DO SOMETHING, YOU’VE GOT TO DO IT NOW. YOU CAN’T PUT IT ON A SHELF AND WAIT TWO MONTHS TO GET AROUND TO IT. YOU CAN’T JUST SAY YOU’LL DO IT LATER. LATER, YOU WON’T BE PUMPED UP ABOUT IT ANYMORE.

IF YOU’RE INSPIRED ON A FRIDAY, SWEAR OFF THE WEEKEND AND DIVE INTO THE PROJECT. WHEN YOU’RE HIGH ON INSPIRATION, YOU CAN GET TWO WEEKS OF WORK DONE IN TWENTY-FOUR HOURS. INSPIRATION IS A TIME MACHINE IN THAT WAY.

INSPIRATION IS A MAGICAL THING, A PRODUCTIVITY MULTIPLIER, A MOTIVATOR. BUT IT WON’T WAIT FOR YOU. INSPIRATION IS A NOW THING. IF IT GRABS YOU, GRAB IT RIGHT BACK AND PUT IT TO WORK.
katelyn swanson photography

katelyn swanson photography


WHAT I LOVE ABOUT THIS BOOK

It reinforced the challenges I've heard recently to almost everything I'd ever heard previously about business. This book completely supports my own internal struggle about how there HAS to be a better way. I don't want to go into debt over my business, I don't want to spend countless hours/days/nights struggling to figure out what else I could do to make something better and more appealing. I don't want gadgets and bling and spice. I've always felt like less is more but for so long I have felt bombarded with "YOU NEED THIS," "DO THAT," "TRY ME," etc., etc., etc. I've been so overwhelmed with all of the options and opinions out there and this book had a way of calming me down. I'm starting to see this more and more in the things and people I find, this less is more, or less but better, mentality. It is so refreshing and energizing! I finally feel like I can really do this. It's ok to take it slow and it's ok to want to stay small and it's ok to not toss tons of money at an idea. Here's what the inside jacket of the book says:

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.

Rework shows you a better, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

What you really need is to stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s every dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don’t want to starve anymore will all find valuable guidance in these pages.
— Rework

Right after I got my copy of Rework I stumbled across an interview on one of my favorite podcasts with one of the authors! #score! You can listen to it below! Also, if you've never checked out the #beingboss podcast, you're in for a treat! Kathleen and Emily are so awesome and I love love love listening to their podcast episodes. And hey, major bonus points because Kathleen is actually a local creative right here in OKC! 

What are you reading right now? Cause, you know, I need another book to start... ;)